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MADE ON ISLAND

Susan Norton
A Healing Business from the Inside Out

by Kate Feiffer

Susan Norton is wondering about the a:. She’s partial to the a:, but also uncertain. Does an a: require a b: or can an a: stand alone? The a: in question is a design element on the new boxes for Sashabelle, the facial cream that Susan developed thirteen years ago under the name Seraphim.

“I had to change the name because Seraphim was trademarked by another skincare company,” explains Susan. Along with the new name came a new logo, however fans of Seraphim need not worry. The healing ingredients, which include seabuckthorn berry, essential oils of geranium, lavender, blood orange and neroli oil, remain the same.

Susan, a LICSW, didn’t plan on entering the highly competitive skin-care industry. “I love cooking and putting things together and thought I’d create a skin cream for myself,” she explains. “I started researching plant extracts and looking for sources around the world. Then when I put it all together, I realized it was going to be a beautiful product and that I should share it.”

Seraphim found loyal followers immediately. To keep up with the demand Susan realized she needed to go to the next level, which meant finding a lab, hiring consults and graphic designers. It didn’t all go well at first. “There have been many unexpected challenges,” she says. “I’ve learned to be clear, stand up for myself and have a voice.”

One could say Susan Norton is in the healing business from the inside out. In addition to being a psychotherapist in private practice Susan has been making her beautiful (and healing) facial creme Sashabelle (formerly Seraphim) for almost 15 years. "Making the creme was like a balm for my own healing at a very difficult time." It is very empowering to create something from personal desire; to begin with just a thought and then to hold it in your hand. This has sparked her new online coaching business named beautifulbold andinspired.com. My mission here is to incorporate Women's creative gifts into their own profitable fulfilling lifestyle. Doing what you love as a creative extension of who you are is what I hope to inspire for all Women. How does it get any better than this?

Sashabelle is now available on-Island. Look for the box with the a: on it. at:

rainy day in VH
Morning Glory Farm EDG
Allen Sheep Farm- Chilmark
MV florist-EDG
Sheer Inspiration Salon-EDG
Sea Spa Salon-EDG
Healthy Additions- VH
Alleys Farm Store-WT
Please see web site for our rapidly growing off-Island locations.
For more information: www.sashabelleskincare.com